Negotiation is one of the most important skills in business. It affects every aspect of business and can be the difference between success and failure. Good negotiation skills can also have a profound effect on our lives outside business – both financially and personally. No other skill will give you a better chance of optimizing your success and your organization’s success. Every time you negotiate, you are looking for an increased advantage. This book delivers it, whilst ensuring the other party also comes away feeling good about the deal – that’s the trick to the most successful negotiations, where they are win-win. From planning, dynamics and strategies, to psychology, tactics and behaviors, nothing will put you in a stronger position to build capacity, build negotiation strategies and facilitate negotiations through to successful conclusions.The Negotiation Book is your competitive advantage. That’s something everyone can agree on.