“Modern companies should focus more on their “improvisation capabilities” that rely on data, innovation, collaboration and individuals’ own adaptation capabilities. Erik and Kyle provide a useful framework to think corporate strategy from a different perspective in this book that perfectly applies evolutionist theory to the digital age.”
Vincent Stuhlen, Global Head of Digital, l’Oréal, Luxury Division

“Erik and Kyle help every executive to understand the impact of the technology revolution we are experiencing. Readers will find in these pages valuable insights on the importance of change and adapting their business to this new world.”
Alex Dayon, President Applications & Platform, Salesforce.com

“This book serves as a practical guide, stems from well-selected real world examples and blossoms into four nature-inspired models for customer relationship management.”
Xi Zhang, Strategy Senior Manager, China Resources Group

“For the financial services industry, where competition is intense and consumers are in charge, the frameworks and analogies offered provide practical ideas for staying ahead and thriving in a consumer-driven world.”
Karyn Furstman, Customer Experience Executive, Safeco Insurance, a Liberty Mutual company

“This darwinian approach, which comes from the B2C world, is also quite present in our B2B environment. It’s a source of inspiration that helps us better understand the needs of our customers, be it our industrial partners or our end users/ passengers.”
Yann Barbaux, SVP Innovation, Airbus S.A.S.

“Hutchins and Campanini provide a memorable framework that balances rapid adaptation with reliable delivery. It’s a must read for any business that finds it challenging to keep up with the exponential growth of customer expectations.”
Deanna Oppenheimer, CEO CameoWorks, Global Board Member of Tesco