Managing Private Labels is probably the most comprehensive publication on retailer brands to date. Many years of working in the international private label industry as well as extensive research lay at the basis of this book. It shares practical knowledge and experience that will provide a deeper understanding of the complexity of running a private label business in an extremely competitive market. Special attention is given to the discounter retail format and recommendations for mainstream retailers
to counterbalance this phenomenon.
Other topics include taking steps to improve supplier-retailer relations, the role of packaging design and private label in emerging markets.